| Position
Responsibilities: |
Responsible for managing and executing marketing strategies, tactics, business analytics, market modeling and financial forecasting (utilizing primary data sources, secondary data sources such as Nielsen and Dunnhumby) for the retail business. Additional responsibilities include leadership of and involvement in new product launches, packaging design, advertising and promotion programs, profit analysis, media planning and strategic creative direction for TV ads, and achievement of business objectives. Other responsibilities include: - Develop and execute national product education, publication and promotional activities to effectively communicate the strategic positioning and lifecycle development of products to customers.
- Drive product positioning and competitive selling strategies as well as providing leadership in managing the logistics, market share and revenue of the product.
- Manage the development of marketing and sales aid/promotional materials for Field Sales to effectively promote and sell the product. Manage promotional materials to establish product branding and messaging.
- Create and implement marketing programs to support a designated product line(s).
- Design and execute advertising and promotion plans.
- Lead cross functional project teams focused on execution of programs, initiatives and/or strategies.
- Administer, analyze, and report periodic financial performance including sales revenue and profit margin.
- Manage and coordinate internal marketing research and market claims testing and data analysis including use of retail data services such as Nielsen. Collaborate with Marketing Research to obtain and assess research and/or survey data.
- Collaborate with internal and external stakeholders to achieve objectives. These groups include external customers and consumers, Field Sales, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Marketing and Executive Management and external vendors or agencies.
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