| Job
Number: |
6380
|
Job
Type: |
MM |
Date
Posted: |
8/23/10
|
Submit
Your Resume: JOB6380 |
| Title:
|
SR BRAND MANAGER |
| Industry:
|
Food Processing & Manufacturing |
| Class
of Trade: |
|
| Specialty
Area: |
Marketing |
| Position
Level: |
Sr Manager |
| Size
of Company: |
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| Position
Reports To: |
VP Marketing |
| Job
Location: |
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| Base
Salary: |
|
|
How
Much: Low:140000 - High:160,000
|
|
| Bonus
Potential: |
|
|
Bonus
Percent: 28% |
How
Much:
Low: - High: |
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| |
|
| Position
Responsibilities: |
The Brand Manager is responsible for cross-functional leadership of one of the Company's portfolios to achieve specified volume, profit, and share. Responsibilities include development of the long term strategic plan, the annual marketing plan and operating budget, and leadership of the cross functional team in development of all programs to achieve established goals.
Primary Responsibilities:
Through leadership of the Brand and Business Team, the Brand Manager is responsible for the following:
Ø Coaching, training, skill development, and career planning within the brand group
Ø Achieving and maintaining a high level of morale among the brand and business team
Ø Establishing with senior management the short and long range tonnage, profit and market share objectives. Responsible for P&L
Ø Setting priorities and leading Sales, Sales Promotion, Legal, Creative Services, R&D, Finance, Production, Production Planning, Quality and the Agency in achievement of the Brands business objectives
Ø Identifying new product and line extension opportunities, directing R&D activities in product development and testing; developing business plans and marketing programs
Ø Working with Market Research to develop an ongoing base of knowledge to achieve a thorough understanding of both the consumer and the product
Ø Developing innovative approaches, solutions, and specific plans to more effectively and efficiently manage the business system
Ø Updating and reporting to Management as necessary
Ø Leading key activities including Recruiting, Task Force.
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| |
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| Direct
Reports: |
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Education
Required: MBA pref. |
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| |
|
| Position
Experience: |
Strong previous CPG background,
" High creativity and strong, growth orientation.
" Demonstrated significant marketing success driving copy development, positioning, consumer insights, and innovative marketing programming,
" New Products and Innovation experience
" Proven track record in growing an established business
" Demonstrated ability to deliver top line growth.This position has direct reports
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| |
|
| Other
Remarks: |
This position has a significant responsibility to delivery actionable new business plans that will impact the overall sales and profitability of this major CPG company |
| |
|
| SUBMIT
YOUR RESUME: |
JOB6380 (Word
document preferred. Please, no ZIP files.) |
| |
|
| Percent
Travel: |
10% |
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