Develop customer specific marketing strategies that generate consumer demand for the company's brands.
In doing so, ensure marketing initiatives are consistent with both brands and customer strategy.
Responsible for developing and overseeing execution of customer marketing programs with CVS & Walgreens
Serve as the marketing resource to the customer and Customer Business Development team. In doing so, act as the consumer knowledge and strategic marketing expert for the assigned customer team.
Serve as the Customer Business Development resource to the Marketing and Product Development teams. In doing so, act as the trade development expert for the Marketing teams.
Establish and build positive relationships with customers merchandising and marketing organizations. In doing so, reinforce the company's marketing thought leadership.
Lead fact based program analysis to continually improve sales and profit performance of brands marketing investment with customer.
Direct
Reports:
Yes
Education
Required: MBA pref.
Position
Experience:
Brand Managementexperience.
Must be able to translate consumer/brand insights into action plans.
Experience applying all elements of marketing mix. (360 Marketing)
Understand cost structures and P&L implications of building programs.
BA/BS required, MBA preferred
3 to 5 years of Brand Marketing.
Other
Remarks:
This position will be based in Marketing.It is a SR Brand Manager level
SUBMIT
YOUR RESUME:
JOB6377(Word
document preferred. Please, no ZIP files.)
