| Title:
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In Store Marketing Manager Home Appliances - National Accounts |
| Industry:
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Appliances |
| Class
of Trade: |
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| Specialty
Area: |
In-Store Marketing and Merchandisisng - National Accounts |
| Position
Level: |
Manager |
| Size
of Company: |
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| Position
Reports To: |
Director In-Store Marketing |
| Job
Location: |
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| Base
Salary: |
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How
Much: Low:$90,000 - High:$100,000
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| Bonus
Potential: |
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Bonus
Percent: 10% |
How
Much:
Low: - High: |
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| Position
Responsibilities: |
More information about this job:
Overview:
We are currently seeking an In-Store Marketing Manager, Home Appliance (National Accounts) for our Marketing Division. This position will be based in Northern NJ.
The In-Store Marketing Manager will be responsible to lead/manage the development and execution of all things related to in-store marketing for Home Appliance products in the national account channels. Objective of the position is to create best in class in-store materials that are flawlessly executed to the particular parameters/guidelines specific to the national account(s) retail environment, that also ladder up to overall in-store marketing strategies.
Responsibilities:
- Understand completely National Accounts specific parameters/guidelines with respect to in-store marketing
- Act as central Point of contact for all things Home Appliance in-store with national accounts
- Negotiate win/win outcomes with retailers that accomplish both retailer and in-store strategies
- Develop account specific yearly shopper plans in collaboration with the retailer, including gaining access to store-level sell thru data
- Uncover channel specific shopper insights
- Discern channel specific category insights
- Work cross functionally with key stakeholders to deliver work that meets all objectives
- Integrate all projects with Brand Directors/Managers to satisfy brand communication objectives
- Work with Sales/Merchandising to meet key account priorities, as related to in-store materials
- Manage In-Store Agencies and vendors to develop best in class work, including (but not limited to):
Factory Applied POP, Cartoning/Packaging, Printed POP, Sales Aids, Display/Fixtures/Endcaps, A/V displays, electronic/interactive display units, printed collateral/brochures/spec sheets
- Write clear briefs to guide in-store work
- Develop flawless execution process working with national accounts internal processes and Key Account teams
- When necessary, manage 3rd party merchandising groups to maximize effectiveness/efficiencies
- Ensure retail compliance of all programs by creating/managing rigid auditing process with clear reporting outputs
- Communicate regularly with all field stakeholders including: 3rd party merchandising groups, trainer group, and sales about in-store activities
- Keep marketing site updated with all current materials/tools and advise Field about availability
- Be data-driven with all decisions
- Continually measure all activities against KPIs
- Evaluate all projects on a sales lift and ROI basis
- Weekly reporting of all activities to Director and Senior Management as required
- Project budgets and monitor executions against same, all the way thru final execution/billing
(manages budget of approx. $2MM)
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| Direct
Reports: |
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Education
Required: MBA pref. |
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| Position
Experience: |
Qualifications:
Bachelors degree required, MBA a plus
5-10 years shopper marketing experience preferred
Experience with retail executions of in-store marketing programs required
POP Production experience required; extensive experience with retail executions of in-store mktg. programs required; knowledge of Wal-Mart and/or THD channels preferred. Extensive knowledge base of Wal-Mart and Best Buy channels preferred
POP production experience required
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| Other
Remarks: |
Key skills and experience we are looking for is ability to develop in-store marketing and merchandising pieces that are account specific. Also need in-store marketing experience with a durables product line developing marketing/merchandising programs with Sears, Best Buy or Home Depot. Experience in executing programs with these retail accounts a major plus. |
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| SUBMIT
YOUR RESUME: |
JOB6375 (Word
document preferred. Please, no ZIP files.) |
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| Percent
Travel: |
20% |
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