Position Responsibilities

1. Participate and contribute towards the development of strategic brand marketing plans.
   • Synthesize current brand performance, market conditions and organizational capabilities to identify brand risks and growth opportunities.
   • Analyze brand, market, and business trends.
   • Support the identification of sales and financial goals; objectives, strategies and tactics within recommended budget allocations.
   • Actively participate on cross-functional team to support the development and execution of brand plans.
2. Support the development and execution of tactical plans for multiple brands.
   • Co-ordinate with sales and other internal departments to ensure tactical execution of plan and monitor programs as assigned.
   • Monitor progress versus plan through monthly business tracking and report variances to appropriate Marketing Manager
   • Conduct on-going analyses of competition, including pricing actions, sales volume, consumer promotion, advertising activity and tracking studies.
   • Participate in managing external agencies.
3. Provide on-going support to the field sales teams.
   • Provide and create sales/distributor/broker brand presentation templates.
   • Create and update effective brand educational materials.
   • Create AC Nielsen and DIVER data reports and share with field sales teams.
   • Responsible for planned sales program approvals, tracking and reporting.
4. Contribute to the development and maintenance of the Brand positioning.
   • Support Marketing Manager in creation of motivating Brand positioning reflecting brand strengths, brand benefits, and consumer decision insights using the Marketing Department format
   • Participate, when appropriate, in the creation and execution of Brand advertising.
   • Ensure materials, i.e. sell sheets clearly communicate and support the Brand positioning to all stakeholders
   • Work with Corporate Communications to ensure brands are appropriately positioned on the website. Responsible for regular website updates
5. Supplier contact
   • Provide support as an alternative contact for suppliers within specific guidelines.
   • Track business to assure annual supplier commitments goals are met.
   • Surface supplier business and relationship issues to BGM Management in a timely way to allow appropriate action.
6. Administrative
   • Track that necessary documentation for pricing, compliance, and legal activities are maintained to ensure business effectiveness.
   • Provide label submission to compliance.

• Adept with Nielsen/IRI  creating reports and conducting analysis
• Undergraduate degree in marketing.
• 2+ years CPG (Consumer Packaged Goods) brand management experience
• MBA preferred.

Key Competencies

• Passion for Ones Work
• Potential for professional growth
• Results oriented
• Ability to work with and gain endorsement from the sales team
• Strong Project Management skills
• Ability to multi-task is critical
• Commitment to the Customer
• Pursuit of Excellence
• Execution of Objectives
• Positive Approach to People
• Technical Knowledge
• Leadership