Job Detail

Job Number:

6318

Job Type:

Date Posted:

8/18/10

Submit Your Resume: JOB6318

Title:

Consumer Research Analyst - Home Appliances

Industry:

Appliances

Class of Trade:

Specialty Area:

Consumer Research

Position Level:

Analyst

Size of Company:

$10.1B ++

Sales Volume:

Position Reports To:

Job Location:

Midwest

Relocation: No

Base Salary:

$60,000

How Much: Low:$50,000 - High:$70,000

Bonus Potential:

Yes

Bonus Percent: 10%

How Much:
Low: - High:

Position Responsibilities:

This position is with a global home appliance company. Products are nationally distributed through outlets such as Home Depot, Sears, Best Buy and other prominent home appliance dealers. Product line is nationally advertised on TV, in print and through other vehicles.

We are looking for candidates with solid consumer research background to include both primary and secondary research. This should also include experience with consumer insights. Specific responsibilities include:

Responsibilities:

Plan, develop, and implement questionnaire and survey on consumer behavior and insights of home appliances.

Conduct one-on-one interview with panelists and focus groups to understand consumer satisfaction level for appliance usage.

Conduct appliance field testing with field testing participants. Review, analyze, and report the findings and results.

Develop, monitor, and analyze test market studies to evaluate in-market performance of new product categories and platforms.

Produce Consumer Insights documents focusing on leanings and insights of the consumer at the strategic level.

Identify, research, evaluate and incorporate new tools, best practices and new research methodologies for consumer research.

Present the research results to R&D and Product Management.

Direct Reports:

Education Required: BS/BA

Position Experience:

Required Skills:

Bachelors degree in Business, market research, experimental psychology, statistics, Mathematics, social science, food science, etc.

Working knowledge of consumer and consumer research tools and internet research methodologies.

Basic understanding of statistical methods for consumer research and experience with experimental design.

Excellent verbal presentation and written communication skills.

Good strategic business sense.

Strong analytical skills. Preferred Skills:

Customer survey company experience with very large data sets or database.

Comfortable working with cross-functional teams in a dynamic, fast-paced environment.

Preferred with minimum 3 years relevant experience.

Other Remarks:

Strongly prefer local candidates. Candidates can come from home appliance background, consumer durables background or consumer package goods background (CPG). This position is a chance to join a global powerhouse to help provide direction for new products and features.

SUBMIT YOUR RESUME:

JOB6318 (Word document preferred. Please, no ZIP files.)

Percent Travel:

Minimal

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