You will manage the annual product line for this brand, including the launch of new products and line extensions. Line management will also include the use of cost analysis, competitive knowledge and other factors to recommend discontinuation of some products, extensions to other lines and product enhancements.

There is also a creative element to this position in that you will drive artwork direction through trend and color forecasting analysis. You will also help prepare sales collateral materials and marketing presentations for the sales force, external and internal customers and licensors -- as well as prepare materials and consult internal and external sources on product strategic fit, packaging and materials.

You will develop the long-term strategic direction for this core brand. You will also take a lead role in building vision into an executable plan for Marketing, Sales and respective support functions.

You will determine consumer and trade positioning for the brands, including pricing strategies and volume projections, for all new products as well as changes needed to existing offerings. Also, identify consumer research and product testing needed to support marketing strategies and ensure manufacturability or components and products.

In terms of financials, you will create, present and manage a historically driven product line budget.

This position will have 3 to 4 people reporting to it (Associate Marketing Managers and Marketing Managers). You will manage, lead, and mentor these individuals. This includes developing the skill set of an Associate Marketing Manager to the level of a Marketing Manager with training, guidance, goal setting and feedback.

Experience in multiple channels is a plus, with emphasis on mass market and/or office superstore. Other relevant channels include drug, grocery, office and school specialty stores, etc.

Strong creative, fashion, and product development skills.Experience with new product development from concept through product launch is a big plus. Experience with offshore sourcing and direct import programs is also a plus, but not critical.

Excellent interpersonal skills with proven ability to influence others and building relationships at all levels of an organization. This individual will interact extensively with all areas of the organization, including working closely with sales and major retailers. Some early career experience in sales, and/or experience in a marketing environment that works closely with sales, is a plus. In addition to such cross-functional skills, must also have experience in managing direct reports

Project management and organizational skills with demonstrated ability to multi-task and prioritize in a deadline driven environment.